International Typographic Style — pure grid, Helvetica, and the discipline of removing everything that doesn't serve communication.
Pioneered by: Josef Müller-Brockmann
Strict mathematical grid system
Helvetica or Neue Haas Grotesk typeface exclusively
Red and black on white — minimal color palette
Asymmetric layouts aligned to the invisible grid
Photography over illustration, objectivity over decoration
Swiss Design works best for these industries