Puffy 3D clay-like elements with exaggerated rounded corners, pastel gradients, and thick multi-layer shadows that give a playful tactile feel.
Pioneered by: Michael Malewicz
High border-radius (24–32px) on all elements
Pastel gradient fills on cards and buttons
Multi-layer box-shadow to simulate 3D depth
Bright saturated accent colors
Inner glow / inset shadow to enhance puffiness
Claymorphism works best for these industries